Audience Research

Our audience reseach has allowed us to identify the main elements which our target audience would expect to see in an indie music video. Many of the comments suggested that many stereotypical features of our chosen genre are things such as sepia colour effects to give that old style atmosphere to the video. As well as this, images of the band are often heavily featured, with band members playing instruments such as drums and guitars. The clothing of the band seems to be a key aspect in existing media products, with clothing such as skinny jeans and tight tops being mentioned several times within our research. Arctic Monkeys appear to be a well known popular band within our target audience, with the majority of the sample for our audience research giving the band a score of 7/10. This is a good start to our project, as it means many of our target audience will be familiar with the band and their music and so will easily identify with our music video.