Final Music Video

After receiving feedback from our target audience, we have been able to successfully complete our music video with improvements from our earlier rough cut. We are very pleased with our final product, as we think it demonstrates some effective editing and technological skills. We are particularly pleased with the our range of camera shots and how we have achieved a variety of shot types and use of still images and edited them together effectively.

Digipak

This is a digipak which we have created as part of one of our ancilliary tasks to coincide with both the advert and the music video itself. It includes a front cover, back cover, inside cover with lyrics of song, and the image for the cd itself. The images used are from a number of photos which we took during filming. Using images similar to that shown in the video means that there is a consistancy in the corporate image of our products, which allows the audience to identify certain images and colours to the band. We have edited the images shown within the digipak in order to create this 'vintage' effect by using sepia colours and hints of yellow.The same colours are used in both our digipak and our music video to show the link between the two, and to ensure that the digipak reflects the same style and representation of the genre as shown within the video.

Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?



After completing our final music video we have evaluated our work to establish what media conventions have been used within our ancillary tasks. Question 1 allowed us to explain how our final products demonstrate skills of real media products, and we presented this question in a video with a voice over which allowed us to explain our work in depth and using moving images.

Question 2

How effective is the combination of your main product and ancillary texts?

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For our second evaluation question we created a powerpoint presentation and uploaded it to slideshare to ensure that our work was well presented. This particular evaluation question allowed us to compare all three ancillary tasks and how they related to each other.

Question 3

3. What have you learnt from your audience feedback?

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Question 4

Question 4 on Prezi

Rough Evaluation Questions

Evaluation Questions

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Photoshoot

 

 These are some photos we took when filming our music
which we will use for the images when creating our      
digipak. They have been edited to incorporate them into
the 'indie' style genre of music which they represent

Filming Difficulties

We filmed our video in two main locations, a house and a professional studio. Our first location was the student house, where we had to ensure that we had all of the necessary equipment and props, such as guitars, drumsticks etc. We also made sure that the set for filming looked suitable for the video, which meant we had to clear the room in which we were filming in, by removing any objects in the room which were not part of the video, such as dvds that were lying around etc. We also set up the room with things such as pizza boxes on the table and posters on the wall to make the room look like it was lived in by the band, which would appeal to our audience. This was however, a time consuming task, which meant that we had less time to film that planned.

Whilst filming, we came across many areas that challenged our filming process, which meant that we had to adjust certain things which we had planned prior to filming. Aspects such as lighting effected many shots and angles we wanted to carry out. Whilst filming in the studio we hired out, we realised it was very dull and dark and lacked natural lighting, which meant we had to work with what we had so turned on as much artificial lighting as possible to make it suitable to film in.  This was inititally a problem but when editing the footage, we will be able to edit the brightness and contrast of the clips in order to overcome this problem. We also noticed that whilst filming outside the lighting was considerably lighter than previous filming in different locations, such as the studio and inside the house. In order to overcome this problem we will edit the lighting and colours in the video, which will make the footage look effective.

As well as the lighting, some angles we wished to carry out were difficult to capture, such as high angles and birds eye view angles. To get the footage we wanted, despite being at awkward angles, we discovered many techniques to overcome this such as using the tripod and holding it above the things what we wanted to shoot. This meant that there was often high risks on location, as equipment was often at risk of falling, or one of us falling whilst shooting. Fortunatley, we did not encounter these issues and were able to capture a variety of shot types and angles.

Prior to filming, we had created a storyboard which we used throughout to ensure we captured suitable and effective footage for the production of our video. However, when we began filming we became aware that it was not possible to shoot all the of initially intended shots, as we were unable to get some of the props we had orignally planned to use within the video, such as a smoke machine. As well as this, the large amount of chots we had planned meant that we were also limited for time. This was particularly restricted within the studio, as we had only hired it out for a few hours, meaning the filming process had to be done quickly but without missing out any important footage. As well as being limited for time in the studio, we had also a time limit when shooting in the house location, as we had to capture all of our footage before it was time to go to the studio, and had to take photos on set, which didn't leave us with a grea deal of time to film.

Another issue which caused delays in filming, was that the actors for our video were not all available at the same time, as the vocalist for the band was unable to be on set at the house location in time. To over come this problem, we began filming with only two members of the band, however it did not cause a problem when editing, as we were able to use a lot of the studio footage to compensate for one of the band members not being at one particular location.

Some of the ways we asked the band to act (using facial expressions, props, etc) within the video did not turn out to suit the genre as well as initially thought but with some consideration and slight changes we managed to make it fit and we worked round this by, re-filming certain parts to make it fit. Within the research of the video we were inspired by several bands/artists, which made it hard to collaborate all these ideas into one for it to still, make sense, through discussion and trial and error the final piece seemed to go well together and suit the storyline and genre.

Overall, the filming process was indeed a challenge with regards to time limit and lighting in particular, however we think that we have gathered a good variety of different shots in order to create an effective music video.

Setting up music equipment in the studio

Sorting out props for house location, such as posters, pizza on the table,etc

Audience Research

Our audience reseach has allowed us to identify the main elements which our target audience would expect to see in an indie music video. Many of the comments suggested that many stereotypical features of our chosen genre are things such as sepia colour effects to give that old style atmosphere to the video. As well as this, images of the band are often heavily featured, with band members playing instruments such as drums and guitars. The clothing of the band seems to be a key aspect in existing media products, with clothing such as skinny jeans and tight tops being mentioned several times within our research. Arctic Monkeys appear to be a well known popular band within our target audience, with the majority of the sample for our audience research giving the band a score of 7/10. This is a good start to our project, as it means many of our target audience will be familiar with the band and their music and so will easily identify with our music video.

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