Wednesday, 7 December 2011

Photoshoot




 These are some photos we took when filming our music
which we will use for the images when creating our      
digipak. They have been edited to incorporate them into
the 'indie' style genre of music which they represent


Wednesday, 2 November 2011

Filming Difficulties

We filmed our video in two main locations, a house and a professional studio. Our first location was the student house, where we had to ensure that we had all of the necessary equipment and props, such as guitars, drumsticks etc. We also made sure that the set for filming looked suitable for the video, which meant we had to clear the room in which we were filming in, by removing any objects in the room which were not part of the video, such as dvds that were lying around etc. We also set up the room with things such as pizza boxes on the table and posters on the wall to make the room look like it was lived in by the band, which would appeal to our audience. This was however, a time consuming task, which meant that we had less time to film that planned.

Whilst filming, we came across many areas that challenged our filming process, which meant that we had to adjust certain things which we had planned prior to filming. Aspects such as lighting effected many shots and angles we wanted to carry out. Whilst filming in the studio we hired out, we realised it was very dull and dark and lacked natural lighting, which meant we had to work with what we had so turned on as much artificial lighting as possible to make it suitable to film in.  This was inititally a problem but when editing the footage, we will be able to edit the brightness and contrast of the clips in order to overcome this problem. We also noticed that whilst filming outside the lighting was considerably lighter than previous filming in different locations, such as the studio and inside the house. In order to overcome this problem we will edit the lighting and colours in the video, which will make the footage look effective.

As well as the lighting, some angles we wished to carry out were difficult to capture, such as high angles and birds eye view angles. To get the footage we wanted, despite being at awkward angles, we discovered many techniques to overcome this such as using the tripod and holding it above the things what we wanted to shoot. This meant that there was often high risks on location, as equipment was often at risk of falling, or one of us falling whilst shooting. Fortunatley, we did not encounter these issues and were able to capture a variety of shot types and angles.

Prior to filming, we had created a storyboard which we used throughout to ensure we captured suitable and effective footage for the production of our video. However, when we began filming we became aware that it was not possible to shoot all the of initially intended shots, as we were unable to get some of the props we had orignally planned to use within the video, such as a smoke machine. As well as this, the large amount of chots we had planned meant that we were also limited for time. This was particularly restricted within the studio, as we had only hired it out for a few hours, meaning the filming process had to be done quickly but without missing out any important footage. As well as being limited for time in the studio, we had also a time limit when shooting in the house location, as we had to capture all of our footage before it was time to go to the studio, and had to take photos on set, which didn't leave us with a grea deal of time to film.

Another issue which caused delays in filming, was that the actors for our video were not all available at the same time, as the vocalist for the band was unable to be on set at the house location in time. To over come this problem, we began filming with only two members of the band, however it did not cause a problem when editing, as we were able to use a lot of the studio footage to compensate for one of the band members not being at one particular location.

Some of the ways we asked the band to act (using facial expressions, props, etc) within the video did not turn out to suit the genre as well as initially thought but with some consideration and slight changes we managed to make it fit and we worked round this by, re-filming certain parts to make it fit. Within the research of the video we were inspired by several bands/artists, which made it hard to collaborate all these ideas into one for it to still, make sense, through discussion and trial and error the final piece seemed to go well together and suit the storyline and genre.

Overall, the filming process was indeed a challenge with regards to time limit and lighting in particular, however we think that we have gathered a good variety of different shots in order to create an effective music video.

Setting up music equipment in the studio


Sorting out props for house location, such as posters, pizza on the table,etc



Friday, 21 October 2011

Audience Research



Our audience reseach has allowed us to identify the main elements which our target audience would expect to see in an indie music video. Many of the comments suggested that many stereotypical features of our chosen genre are things such as sepia colour effects to give that old style atmosphere to the video. As well as this, images of the band are often heavily featured, with band members playing instruments such as drums and guitars. The clothing of the band seems to be a key aspect in existing media products, with clothing such as skinny jeans and tight tops being mentioned several times within our research. Arctic Monkeys appear to be a well known popular band within our target audience, with the majority of the sample for our audience research giving the band a score of 7/10. This is a good start to our project, as it means many of our target audience will be familiar with the band and their music and so will easily identify with our music video.

Thursday, 20 October 2011

Storyboard Animatic


This is our storyboard animatic which represents the shots were are going to use for our music video, as well as the timings of the shots with the music. Although we have thought very carefully about our shots, and are keen to follow our storyboard, we are however not sure that all of our footage will follow this, as it is just a guideline.

Monday, 17 October 2011

Location Ideas

We have decided that we will use two main locations for filming our music video, which will be in a studio which we will hire out for the purposes of filming, and also a student house, both inside and out, as this will appeal to our target audience.After researching exisiting products of the same indie music genre, we have became aware that many 'indie' style videos use the band in their day to day life, just having fun chilling out as a band, which is what we want to incorporate in the location of our own video, by having the band sitting around the house and walking outside having fun, which will also help the audience identify with the band. As well as this, music studios are often featured within indie style music videos, as they show the band working together creating and recording music. This is an element which we want to include within our own video, as it looks very effective in terms of establishing the band as a product themselves and also is a great way to show close ups of the instruments and long shots of the band playing as a whole.

This idea of the using the studio was influenced mainly by the video 'Teddy Picker' by the Arctic Monkeys, which shows the band recording their song in the music studio, as well as them hanging out as band outside studio.




For our location, we have also been inspired by the video from the song 'Money' by The Drums, which features the band hanging out outisde their house and walking in the street which is similiar to the shots we would like to achieve.



Friday, 30 September 2011

Initial Ideas

Song Choices

Vampire Weekend - A Punk



Foster The People - Pumped Up Kicks



Warpaint - Undertow

Risk Assessment

Call Sheet

Arctic Monkeys Research

Arctic Monkeys




Band Members:
Alex Turner (Voice-Guitar)
Jamie Cook (Guitar)
Matt Helders (Drums),
Nick O (Bass)





Arctic Monkeys are an English indie rock band. Formed in 2002 in High Green, a suburb of Sheffield. They are heralded as one of the first acts to come to the public attention via the Internet (fan-based sites rather than from the band), with commentators suggesting they represented the possibility of a change in the way in which new bands are promoted and marketed. This makes the band more independent and original from manufactured bands, as they established and promoted themselves by producing 17 songs which were demoed and the collection, now known as 'Beneath the Boardwalk', were burned on to CDs to give away at gigs, which were promptly file-shared amongst fans. This allowed fans and their audience to identify and relate to the bands music. The band's success with little marketing or advertising led some to suggest that it could signal a change in how new bands achieve recognition.

"Fluorescent Adolescent" is a song by the Arctic Monkeys and the second single from their second album Favourite Worst Nightmare. It was released on 4 July 2007 in Japan and 9 July 2007 in the United Kingdom

Filmed in late April 2007, the music video was directed by Richard Ayoade and features Stephen Graham (who previously appeared on the Scummy Man DVD and the "When the Sun Goes Down” video) as a clown.The music video premiered in the UK at 23:40, 5 June 2007 on Channel 4, and was available online the next day.
It appears to be a song bout getting older and finding out that life isn't as fun anymore. The protagonist is "landing in a very common crisis" which indicates that her sex life is not what it used to be.

On downloads alone, "Fluorescent Adolescent" charted in the UK Singles Chart at #55 for the week commencing 25 June 2007. The song charted at number five upon release of the single on CD for the week commencing 16 July 2007. Since 27 June 2007, "Fluorescent Adolescent" has received significant BBC Radio 1 airplay as the first song on "The A List" Playlist.

Source - Wikipedia

Thursday, 29 September 2011

Fluorescent Adolescent Lyrics

You used to get it in your fishnets 0:22 – 0:25
Now you only get it in your night dress 0:25 – 0:26
Discarded all the naughty nights for niceness 0:26 – 0:28
Landed in a very common crisis 0:28 – 0:31
Everything's in order in a black hole 0:31 – 0:33
Nothing seems as pretty as the past though 0:33- 0:35
That Bloody Mary's lacking a Tabasco 0:35 – 0:37
Remember when he used to be a rascal? 0:37- 0:39

Oh that boy's a slag 0:39 – 0:41
The best you ever had 0:42 – 0:43
The best you ever had 0:44- 0:46
Is just a memory and those dreams 0:46 – 0:50
Not as daft as they seem 0:50 – 0:52
Not as daft as they seem 0:52 – 0:54
My love when you dream them up... 0:54 – 0:59

Flicking through a little book of sex tips 0:59 – 1:01
Remember when the boys were all electric? 1:01- 1:03
Now when she tells she's gonna get it 1:03-1:05
I'm guessing that she'd rather just forget I 1:05- 1:07
Clinging to not getting sentimental 1:08-1:10
Said she wasn't going but she went still 1:11- 1:12
Likes her gentlemen to not be gentle 1:12 - 14
Was it a Mecca Dobber or a betting pencil? 1:14-1:16

Oh that boy's a slag 1:17- 1:18
The best you ever had 1:18-1:19
The best you ever had 1:19-1:22
Is just a memory and those dreams 1:22-1:26
Weren't as daft as they seem 1:26 – 1:28
Not as daft as they seem 1:29 – 1:31
My love when you dream them up 1:31 – 1:34
Oh, where did you go? 1:34 – 1:41
Where did you go? 1:41 – 1:45
Where did you go? Woah. 1:45 – 1:50

Falling about 2:01 – 2:03
You took a left off Last Laugh Lane 2:05 – 2:07
You just sounded it out 2:09 – 2:12
You're not coming back again. 2:13 – 2: 16

Falling about 2: 20 – 2:23
You took a left off Last Laugh Lane 2:24 – 2:26
You just sounded it out 2:27 – 2:31
You're not coming back again. 2:31- 2:35

You used to get it in your fishnets 2:35 – 2:37
Now you only get it in your night dress 2:37 – 2:39
Started all the naughty nights with niceness 2:39 – 2:42
Landed in a very common crisis 2:42 – 2:44
Everything's in order in a black hole 2:44 – 2:45
Everything was pretty in the past though 2:45 – 2:48
That Bloody Mary's lacking in Tabasco 2:48 – 2: 50
Remember when he used to be a rascal? 2:50 – 2:52

Audience Profile

Thursday, 22 September 2011