Final Music Video

After receiving feedback from our target audience, we have been able to successfully complete our music video with improvements from our earlier rough cut. We are very pleased with our final product, as we think it demonstrates some effective editing and technological skills. We are particularly pleased with the our range of camera shots and how we have achieved a variety of shot types and use of still images and edited them together effectively.

Digipak

This is a digipak which we have created as part of one of our ancilliary tasks to coincide with both the advert and the music video itself. It includes a front cover, back cover, inside cover with lyrics of song, and the image for the cd itself. The images used are from a number of photos which we took during filming. Using images similar to that shown in the video means that there is a consistancy in the corporate image of our products, which allows the audience to identify certain images and colours to the band. We have edited the images shown within the digipak in order to create this 'vintage' effect by using sepia colours and hints of yellow.The same colours are used in both our digipak and our music video to show the link between the two, and to ensure that the digipak reflects the same style and representation of the genre as shown within the video.

Advert

As one of our ancillary tasks we have produced an advert to coincide with the digipak and music video for our product. We used one of the photos from a selection we took on location of filming, which enabled us to keep a consistency in the mise en scene in terms of costumes, location and props. We chose this particular image as we think it the most representative of the band, with the style of the band members and location, which we could adapt to look effective for our audience. This image incorporates a similar colour scheme as to what appears in the video, giving it that same vintage ‘indie’ look to fit in with our genre effectively. The location in particular we believe to be very effective and appeal to our target audience, as it is a very laid back scene, which will appeal to our young audience. As well as the location, the colours are very important in terms of being consistent with the video, as the colours are very washed out and have a yellow tint to the image, creating a retro effect, which is what we intentionally wanted to achieve. The black outline to the advert gives the effect of it being almost like a polaroid photo, making it appear more ‘old’ style which we are particularly pleased with, as it will draw the audiences attention to the main features of the advert, which are the band members themselves. This black outline also allowed us to put the wording in white on top in order to stand out more and so will attract our audience’s attention. We have been consistent with our font throughout both ancillary tasks, this is so the audience can identify this font and wording to the band and song, and therefore will be able to identify more easily with the main product.

Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?



After completing our final music video we have evaluated our work to establish what media conventions have been used within our ancillary tasks. Question 1 allowed us to explain how our final products demonstrate skills of real media products, and we presented this question in a video with a voice over which allowed us to explain our work in depth and using moving images.

Question 2

How effective is the combination of your main product and ancillary texts?

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For our second evaluation question we created a powerpoint presentation and uploaded it to slideshare to ensure that our work was well presented. This particular evaluation question allowed us to compare all three ancillary tasks and how they related to each other.

Question 3

3. What have you learnt from your audience feedback?

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Question 4

Question 4 on Prezi

Rough Evaluation Questions

Evaluation Questions

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Rough Cut

Audience Feedback

We have used number of ways to gather audience feedback of our final music video, including using social networking sites such as Facebook, and asking people for feedback in person. Both of which were very useful, as we have been able to use this constructive criticism and indeed positive feedback in order to improve and adapt certain aspects of our video throughout the editing process.

Most of the feedback from our rough cut was taken in person, and a lot of the comments mentioned the lines on video. We were very aware of this problem, however since it was not something which we could change, we instead had to adapt this into our video, by creating a washed out old effect, which means the lines from the poor camera quality are now incorporated to look ‘old’ style which fits in with the indie music genre.

Using Facebook to exhibit our work was the perfect way to draw the attention of our target audience, as we were very much aware of the fact that our target audience have easy internet access and are very much intone with online network sites. This would allow us to appeal to a wide audience to generate as much feedback as possible. Many of the comments from our final edit of the music video were very positive and although some lacked detail, most of which did in fact entail what they liked about the video in terms of mise en scene, editing techniques and camera angles. All of which are useful when analysing and evaluating our work. Below are some examples of the types of feedback we received -

Music Video Influences

The Maccabees - Latchmere



 Use of still images to create fast paced movement

We used a still camera to capture several images, of both the band members and pizza. These photos were taken with a a slightly different movement each time to give the effect of a fast paced image when all the photos were put together. This was a long and slow process, as we had to ensure that the camera was in the same place when taking each photo in order to make sure that each image was captured at the same angle and distance to create the right effect for our video. In order to do this, we used a tripod to keep the camera still and in the same place throughout capturing the images. When editing these photos together, it was important to make sure that all the images had the same colour effects, brightness and contrast. As well as this, we had to be very percise on the timing of each photo, so that they all appear for the same amount of time, to give that fast paced effect of movement. Our inspiration for this particular video effect came from a number of exisitng music videos, in particular from a video for the song 'Latchmere' by The Maccabees. This video uses only still images edited together at a fast pace to create an illusion of movement within the video; an editing technique which we thought would look effective within our own video, as it fits into the same genre of music and so would also appeal to our target audience.

Arctic Monkeys - Teddy Picker



Opening clips are of band setting up their equipment

The opening few clips for our music video were influenced by the video 'Teddy Picker' which shows the band setting up their equipment. We thought this would look effective in our own video as it introduces the band to the audience within the first opening seconds and helps the audience identify with the music genre. This footage also includes audio from when they were setting up so the audience can hear the amp being plugged in and the band talking. This was used so that the video shows some personality of the band, and makes the atmosphere of the video seem more professional.


Images of instruments being played

Many of our shot types were also influenced by the video 'Teddy Picker', as in this video it shows a lot of close ups of the band playing the drums, guitar, bass and close ups of the lead vocalist. This is a technique used to show the skills of the band, which effectively promotes them to their audience. We have used many close ups of the instruments, in particular we have focused on close ups of the drums being played, as the the sound of drums being played is very predominant within the song itself, so we have tried to show as many clips of them in sync with the music. With this in mind, we have overlapped many images of the drums with footage of the lead vocalist or long shots of the band, which creates a 'trippy' effect which we are very pleased with. We have also edited the clips to show the drums being played in slow motion which looks very effective within our video. The close ups of the bass and the guitar being played in the video 'Teddy Picker' inspired us to use similar shots within our own video, as it shows the strings being played in time with the music, which highlights our editing skills of being able to sync footage with the music.



The Drums - Money



Long shot of band

After watching the video 'Money' by The Drums, we decided that we would also incorporate many long shots of the band playing together. This is the show the audience of the band's relationship and to show how the band perform. We were able to cut close ups of the instruments being played with the long shots of the band playing together, which allowed us to put a range of shots together to make our video more interesting and engaging for our audience. These particular shots were also similar to the images used for our digipak, which was intentional, as it means shows the link between the two, therefore helping the audience relate one product to the other, making them identify with the band.

Close up of singer

Close ups of the lead vocalist were featured predominately within the video 'Money', which we thought helped show facial expressions and shows the song in sync with the video. This was a technique which we used a lot within our video, using high angles and low angles of the singer to show him lip synching to the song. For many of these close ups we did not use the tripod to keep the camera steady, as we wanted to capture the footage with that free hand held effect, which allowed to maneuver the camera quickly and easily to capture the shot at a range of different angles.  


Band hanging out outside house

Using shots of the band hanging out outside of the studio was an important aspect to our video. Although we did not have a particular narrative to video, we did however use a range of different footage to show some of the band members outside of them playing music. We used this to show the relationship between the band members, and to give a fun aspect to the video, cutting between footage of them in and outside the house, to footage of them in the studio.

Editing techniques

Editing techniques

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Editing process

Editing process

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Changes To Initial Ideas

Changes we made

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